Work that wins a Midas Award is worth its weight in precious metal, and that's why winners receive shiny, hefty ingot trophies to display on their awards shelves.
But besides getting the coolest award in the business, why enter the Midas Awards?
Because some accounts are about convincing someone to choose one brand of potato chips over another, try a new cleaning product, or wear a certain pair of sunglasses. Your accounts are about convincing a generally skeptical and uncertain consumer to entrust their nest egg to a particular financial institution or the health and well being of their family to a new insurance provider.
Financial marketing and advertising is about gaining the rarest kind of consumer trust imaginable, one that may result in a lifelong partnership. If your work not only exemplifies but leads this ideal, that’s why you should enter the Midas Awards.