Midas Awards Spotlight Interview: Jenny Rooney
The Midas Awards Jury is comprised of the world’s most award-winning creatives from both the agency and brand side who have worked in the field of financial advertising, as well as journalists and thought leaders who are international experts in advertising, financial policy and communications.
These prominent industry professionals are recruited to view creative entries from around the world submitted to the Midas Awards and charged with selecting the World’s Best Financial Advertising. The results of the judging sessions are parsed into the annual Midas Report which includes Agency, Brand and Network Rankings—a veritable who’s-who in the world of financial services.
This week’s Executive Jury Spotlight interview features Jenny Rooney, editor of the CMO Network at Forbes. Ms. Rooney brings her vast industry expertise, creative insights and years of reporting on financial trends to the Midas Awards Jury. As editor, she manages content critical to executive-level marketing decision-makers, reporting on industry trends, research and news. During her tenure, Ms. Rooney also developed the Forbes CMO University Alumni Series and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit.
As a member of the Leadership Council of the Media for Social Impact Summit, and co-host of Wharton Business Radio’s “Marketing Matters: CMO Spotlight,” Ms. Rooney is respected industry executive well-versed in finance, investing, and marketing.
Keep reading to find out more about Ms. Rooney, including what she’s looking for when determining award-winning work, the challenges of working in financial advertising, and what inspires her about the industry.
Midas Awards: Why did you agree to participate on the Midas Awards Grand Jury?
Jennifer Rooney: This is the first year I have been invited to join, and I was honored to receive the invitation. I agreed to participate because I appreciate the singular goal of highlighting success in a particularly challenging but exciting advertising category.
Midas Awards: When judging, what specifically are you looking for when determining whether a campaign is award-winning?
Jennifer Rooney: Breakthrough, attention-getting, unexpected and accessible creative and messaging, as well as the innovative use of a variety of media.
Midas Awards: In your opinion what are the challenges of working in financial advertising?
Jennifer Rooney: Certainly, gaining and maintaining consumers’ trust is the ultimate goal, but it is also the most elusive. Advertising and selling something as vital as financial services is a worthy endeavor, but it is doubly challenged by legislative and regulatory restrictions, for example, on the use of important platforms such as social media.
Midas Awards: What inspires you about the industry?
Jennifer Rooney: Some of the most innovative and influential CMOs across all industries work for financial-services companies. This inspires me about the industry: that people would assume marketing roles in such a challenged and challenging industry and deliver beyond expectations in terms of brand work but also in terms of broader marketing-and-advertising industry influence on key issues.