VICE PRESIDENT, DIGITAL & SOCIAL MEDIA STRATEGY, BRAND & CONTENT STRATEGY GROUP, GOLDMAN SACHS, USA
Kaydee heads digital and social media strategy in the Brand and Content Strategy group at Goldman Sachs, where she’s worked since 2013. She leads efforts to grow the firm’s digital and social presence as well as drive engagement through content marketing and native advertising. Kaydee manages Goldman’s presence on social media, search engine marketing, infographic creation, digital strategy and digital analytics. Her work has won several awards from Midas, Digiday Content Marketing Awards, and the Financial Communications Society.
Previously, Kaydee was at JPMorgan Chase for 10 years, most recently as Vice President, Digital and Social Strategy in the Digital Marketing Group. She executed a number of projects including the @ChaseforBiz twitter handle, digital efforts for the 12-12-12 Concert for Sandy Relief, and US Open digital activation for Chase.
Kaydee also worked in JPMorgan Chase’s Global Philanthropy group, where she launched and led the firm’s first presence on Facebook, Chase Community Giving, a crowd-sourced philanthropic program which donated over $30 million to thousands of charities.
Kaydee holds an MBA from The University of Chicago Booth School of Business and a BSFS in International Politics from Georgetown University.