Founder and Creative Partner, CULLINAN, South Africa
A highly regarded and awarded Creative Partner. She is the Founder and Creative Partner of CULLINAN. Starting out her career in the tech capital Tel-Aviv, and then relocating to Johannesburg where she spent 15 years not only guiding Finweeks South African agency of the decade but helping it become one of the World’s Leading Independent Agencies. Along the way, while building many local blue-chip brands she has received numerous international awards.
She has never stopped evolving her thinking and skills with the ever-changing needs of clients and the market. Her core skills involve marketing integration, traditional media, design, digital and mobile, social media and experiential.
Dana is spontaneous and gregarious and thrives on a creative challenge and embraces the unexpected. She believes that true creative is the ability to produce a courageous piece of conceptual work that at the same time, honours the clients brand and fulfills their requirements.
Dana describes herself as a team player and has built some strong brands through great client relationships. Creativity awards are important to her as a measure on her work benchmarks in the industry.