Chief Creative Officer, Saatchi & Saatchi Australia, Australia
Mike is currently the Chief Creative Officer of Saatchi & Saatchi Australia. He also sits on the Saatchi & Saatchi Worldwide Creative Board as well as the Worldwide Toyota Creative Leadership Team.
Mike’s career spans 17 years in the industry. During this time, he creatively lead other agencies like Clemenger BBDO, Droga5 and Leo Burnett. He even founded his own creative company Cassius Clay.
In 2015, under his creative leadership, Saatchi & Saatchi was awarded Australia’s best Campaign of the Year at the AdNews Awards. This followed by best car ad in the world at the One Show Automotive Awards and in the same year opened a new Saatchi & Saatchi agency in Melbourne.
In 2016 Saatchi & Saatchi was awarded back-to-back Gold at Cannes along with Australia’s only prestigious Innovation Lion, making Saatchi & Saatchi Australia the only agency in the world to have won 2 consecutive Innovation Lions.
During his career Mike has been highly awarded for both creativity and effectiveness. His most proud moment was earning the rare Cannes Titanium Lion for his Earth Hour initiative, which was cited in the Gunn Report as “the best 360 campaign ever”, and is now a globally recognised brand with billions of supporters worldwide.
Mike is also a very keen DIYer, so much so, that in 2015 he took this to a new level, when he delivered his own son Max without any medical assistance.