THE MIDAS AWARDS® 2017 CATEGORIES

 

Each year, Midas Awards executives consult with advisory board members and industry professionals to determine the most relevant topics in international financial communications, and appropriately reflect these within our categories. We rely heavily on support from the industry and thank all of those involved in the 2016 Midas Awards. Please feel free to contact us at info@midasawards.com if you have any suggestions for improvement.  The following categories are available in the 2017 competition for all mediums, including film, print, outdoor, digital, interactive, radio, and online radio:

 
 
 

CRAFT CATEGORIES


CR01 - Acting/Presentation/Narration

CR02 - Animation

CR03 - Art Direction

CR04 - Cinematography

CR05 - Copywriting

CR06 - Design/Identity

CR07 - Direction

CR08 - Editing

CR09 - Humor

CR10 - Illustration

CR11 - Music: Original Content or Integration

CR12 - Navigation

CR13 - Photography

CR14 - Rich Media

CR15 - Sound Design/Effects

CR16 - Special Effects

CR17 - Typography

 

CONSUMER CATEGORIES


CON01 - Accounting, Audit & Tax Services

CON02 - Annual Reports

CON03 - Banks: Commercial

CON04 - Banks: Retail

CON05 - Banks: Savings & Loans

CON06 - Corporate Image

CON07 - Credit Card

CON08 - Credit Unions

CON09 - Financial Advisers

CON10 - Financial Media

CON11 - Financial Software/Technology

CON12 - Financial Planning

CON13 - Insurance: Health

CON14 - Insurance: Home

CON15 - Insurance: Auto

CON16 - Insurance: Business

CON17 - Lending

CON18 - Mutual Funds

CON19 - Retirement Planning

CON20 - Other

 

 

 

USE OF MEDIUM


MED01 - Apps

MED02 - Brochure

MED03 - Direct Mail/Collateral

MED04 - Events

MED05 - Guerrilla/Alternative Media

MED06 - Location-Based Media

MED07 - Non-Broadcast Video

MED08 - Online

MED09 - Outdoor/Transit/Out-of-Home

MED10 - Point-of-Purchase

MED11 - Print

MED12 - Radio

MED13 - Social Media

MED14 - TV/Cinema

MED15 - Website

MED16 - Other

 

 

BUSINESS TO BUSINESS CATEGORIES


BB01- Annual Reports

BB02 - Accounting, Audit & Tax Services

BB03 - Corporate Image

BB04 - Employee Communications

BB05 - Financial Planning

BB06 - Financial Advisers

BB07 - Internal Communications

BB08 - Investment Banks

BB09 - Mutual Funds

BB10 - Retirement Planning

BB11 - Other

 

 

USE OF DISCIPLINE


DISC01 - Branding

DISC02 - Design

DISC03 - Direct Response

DISC04 - Events

DISC05 - Integrated (Mixed Media)

DISC06 - Interactive

DISC07 - Low-budget (<$100,000USD)

DISC08 - Promotions

DISC09 - Sponsorship

DISC10 - Marketing

DISC11 - Public Relations

DISC12 - New Product/Service launch

DISC13 - Other