Outdoor/Transit/Out-of-Home
USE OF MEDIUM Outdoor/Transit/Out-of-Home
Public Relations
USE OF DISCIPLINE Public Relations
Direct Response
USE OF DISCIPLINE Direct Response
Guerrilla/Alternative Media
USE OF MEDIUM Guerrilla/Alternative Media
Point-of-Purchase
USE OF MEDIUM Point-of-Purchase
Credit Card
CONSUMER CATEGORIES Credit Card
Non-Broadcast Video
USE OF MEDIUM Non-Broadcast Video
Integrated (Mixed Media)
USE OF DISCIPLINE Integrated (Mixed Media)
Financial Advisers
BUSINESS TO BUSINESS CATEGORIES Financial Advisers
Sponsorship
USE OF DISCIPLINE Sponsorship