Financial marketing and advertising is all about gaining the rarest kind of consumer trust and one that may result in a lifelong partnership. Your accounts are dedicated to reassuring and convincing consumers to entrust their nest eggs to a particular financial institution or to entrust the health and well-being of their family to a new insurance provider. Their decision-making process involves skepticism and scrutiny and your campaigns are held to the highest standards of ethics and creativity... that's why you should enter the Midas Awards.
Dedicated to fairness and integrity, we are all about honoring the work. You take your work seriously, and so do we. All six of our award competitions honor and promote the exceptional and innovative content being created today on all continents and seen across all platforms. We respect the achievements of the many talented men and women who make up the worldwide creative community.
For more information contact: Scott.Rose@newyorkfestivals.com
Honoring the World's Best Financial Advertising from all over the world, the competition extends over regional, national and continental boundaries to provide a comprehensive 360° worldview of advertising and corporate communications in the international financial community.
Founded in 2001, the Midas Awards panel of judges includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. These judges offer their perspectives not only on how well a message is delivered, but how it is received. Gold and Silver Midas ingots are presented to the highest-scoring entries. In the event that a category does not have an entry that qualifies for an award, no award will be presented in that category. The King Midas Award is selected by the competition's Board of Judges and Advisors as the "Best of Show".