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Midas Awards Announces 2009 Award Winners; McCann Erickson New York Wins Midas Grand Trophy and Four Gold Ingots for MasterCard

New York, October 20, 2009: The Midas Awards, the only international competition to recognize excellence in financial services communications on a global scale, announced the winners today for its 2009 competition. The Midas Grand Jury awarded one prestigious Grand Trophy, ten Gold Ingots and twenty-four Silver Ingots. In addition, twenty-nine entries were awarded Finalist Certificates.

McCann Erickson, New York was awarded the coveted 2009 Midas Grand Trophy for Client MasterCard, winning the Grand Trophy for Best Special Effects. The winning spot, "Shopping", features a magical shop stocking merchandise such as whimsically designed smiles, laughs, hugs, and contented sighs. A woman browses the store, placing laughing smiles and other merchandise into her shopping basket. Once the items are purchased, we see the woman enjoying a day at the beach with her family courtesy of World MasterCard. The McCann Erickson New York creative team includes CCO Joyce King Thomas, CD/AD Michele Raso, and CD/Copywriter Robert Frost.

The 2009 Midas Awards honored ten winners with Gold Ingots. Six Gold Ingots were awarded to agencies U.S. agencies, with McCann Erickson, New York garnering four Gold Ingots for their client MasterCard. McCann won two Gold Ingots in the Best Integrated Mixed Media category for "Overjoy of Giving" and "Brit Awards"; a Gold Ingot for Best Television Commercial for "Mr. Bill: 30 TV"; and for "Small Business Land", winning for Best Animation. Firstborn, New York was awarded a Gold Ingot for client Northwestern Mutual in the Insurance category for "Let Your Worries Go"; and Dailey & Associates of Hollywood, California received a Gold Ingot for "Quickbooks Mixed Media Campaign" in the financial Software category.

This year's Midas Awards honored four agencies from around the globe with Gold Ingots. TBWA/Whybin/Tequila of Auckland, New Zealand was honored with two Gold Ingots in the Best Online advertising category for their client ASB Bank for "Crazy wwworld," and in the Best Point-of-Purchase category for "Up Grade Your Year". Network BBDO of Johannesburg, South Africa was awarded a Gold Ingot for "Recycled Billboard" for client NedBank in the Banking category, and Vahid Associates of Manama, Bahrain received a Gold Ingot for their work for "Spread Prosperity" for client BNH in the Annual Report category.

The 2009 Midas Awards competition received entries from twenty-one countries spanning five continents. Silver Ingot Award winners included: the U.S. with six Silver, Germany with five Silver, England with three Silver, South Africa and Malaysia with two Silver, and, Austria and Canada were each awarded one Silver Ingot.

The Midas Grand Jury is comprised of international client and agency leaders from creative and marketing disciplines, as well as international experts in finance and communication. Jury members award Gold and Silver Midas Ingots to the highest scoring entries in each category. Grand Midas Award winners are selected by the Board of Judges and Advisors as the "Best of Show".

Award winning Medalists and Finalists of the 2009 Midas Awards will be featured in the Showcase section of our website at www.midasawards.com. In addition, all winning entries are promoted by our network of representatives in 84 countries around the world.

All press inquiries are welcome and should be directed to Gayle Mandel: gmandel@newyorkfestivals.com.
Ph: 1 212 643 4800

About The Global Awards
Now in their fourteenth year, The Global Awards are recognized as the only awards dedicated to excellence in healthcare communications on an international basis. Categories in The Global Awards extend over regional, national and continental boundaries, and reach out to healthcare corporations, hospitals and education groups as well as to advertising agencies, design studios and production companies. By broadening the focus beyond advertising alone, the mission of The Global Awards is to lift the perception of creativity above clever headlines and smart design, and to explore the feelings and emotions transmitted between a message's creator and it recipient. The intellectual and emotional achievement of communication transcends the barriers of distance, language and culture. The Global Awards honor this profound human connection. For more information go to www.theglobalawards.com.



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