February 17, 2009 - New York: The Midas Awards, the only competition to recognize excellence in financial services communications on a global scale, officially opened its Call For Entry on Monday, February 16th. Since 2001, the awards competition has provided a comprehensive view of advertising and corporate communications in the international financial community.
The Midas Awards honors advertising in banking, brokerage, insurance, mutual fund, and credit, in addition to, real estate, accounting and consulting. This prestigious financial award competition focuses on four distinct areas: Consumer and Business-to-Business Communications, as well as Corporate Communications, Craft and Technique and Best Use of Medium.
The Midas jury is comprised of award-winning international client and agency leaders from creative and marketing disciplines, in addition to respected experts in finance and communication. The 2009 Midas jury includes: Martin Behm, Senior Consultant/Creative Director, Hallvarsson & Halvarsson, Stockholm, Sweden; Eduard Bohler, Creative Director, WIEN NORD, Vienna, Austria; Simon Lee, Creative Director, Lavender*, Sydney Australia; Prasanna Hegde, Creative Director, BPG Group, Dubai, UAE; and Graham Warsop, Chief Creative Officer, The Jupiter Drawing Room, Johannesburg, South Africa.
Jury members participating from North America are: Shelley Sutherland, VP/Creative Director, Rapp Collins, Toronto, Canada; Beverly Bethge, Partner/Chief Creative Officer, Ologie, Columbus, Ohio; Robert Frost, SVP/Creative Director, McCann Erickson, New York, New York; Gary Topolewski, Partner, Topolewski, Ferndale, Michigan; and Luis Pedro Gonzalez, Group Creative Director, Draftfcb, Mexico City, Mexico. Additional jurors will be announced.
The 2008 Midas Awards competition awarded entries from twenty-four countries spanning five continents. Silver Ingot Award winners included: the United States receiving seven Silver Ingots, Germany and South Africa each took home five Silver Ingots, in addition, The Netherlands, Malaysia, England, Hong Kong and New Zealand were each awarded one Silver Ingot.
Last year, the Jupiter Drawing Room, South Africa was awarded the distinguished Midas Grand Trophy for Best Direct Mail campaign for their client ABSA Capital. Midas Gold Ingots were awarded last year to the following companies: Velocity Films, South Africa; MUW Saatchi & Saatchi, Slovak Republic; McCann Erickson, USA; and Ologie, USA.
The Midas jury is comprised of international client and agency leaders from creative and marketing disciplines as well as international experts in finance and communication. Midas Awards jury members award Gold and Silver Midas Ingots to the highest scoring entries in each category. Grand Midas are selected by the Board of Judges and Advisors as the "Best of Show".
All winning entries of the Midas Awards are featured in the Showcase section of our website at www.midasawards.com and are promoted by our network of representatives in 62 countries around the world.
All press inquiries are welcome and should be directed to Gayle Mandel: firstname.lastname@example.org. Ph: 1 212 643 4800
INTERNATIONAL AWARDS GROUP
International Awards Group (IAG) provides processing services and organizing the competitions owned by International Awards Group (IAG). IAG oversees the New York Festivals Awards Brands (NYF): NYF Advertising in All Media Awards (Television and Radio Advertising; Design, Print and Outdoor Advertising); NYF Film & Video; NYF Television Programming and Promotion; NYF Radio Programming and Promotion; and NYF Innovative Advertising. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. In addition, IAG also oversees three stand-alone international competitions: The Midas Awards for financial services communications, the Global Awards for healthcare communications and the AME Awards for advertising and marketing effectiveness. Founded in 1957, International Awards Group now has representation in 62 countries. For more information, go to www.newyorkfestivals.com.
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