goodbye Midas Awards - Press


New York, August 5, 2004: Sedgwick Rd., the Seattle, WA, based agency, won top honors at this year's international Midas Awards with its work for Washington Mutual, reflecting the growing success of both agency and client on a nationwide scale.

The 2004 Grand Midas for Best Financial Service Communication was awarded by an international panel of judges and advisors to "Insta-Branch/Teller/Bill B Gone", a TV advertising campaign by Sedgwick Rd. for Washington Mutual, which hilariously points out the benefits of the banks regular, even mundane, services.

Sedgwick Rd. also collected three Gold Midas trophies: in the Banking category for "Money Shrub", another TV spot from this same series; in Lending for a TV campaign entitled "Paul/Roy/Julie", also for Washington Mutual; and for Best TV Commercial with "Paul".

Citigroup, Inc won two Gold Midas trophies for their highly-regarded "Identity Theft" TV campaign for Citibank Card: in the consumer category for Credit Cards; and in TV Commercial: Campaign. The agency was Fallon in Minneapolis, and the production company Thomas Thomas Films.

The Jupiter Drawing Room in South Africa, one of last year's top winners, captured three Midas trophies on behalf of their client Nedbank: a Gold in Best Copywriting for a TV Spot "Brother"; a Silver for "Perspective", a print ad for Nedcor Securities; and a Silver for "Closet", a guerrilla ad promoting a NedBank-sponsored film festival.

19 Gold and 15 Silver Midas Awards were distributed between thirteen countries in this year's awards. Top honors went to the United States whose agencies and financial services received the Grand Midas, 7 Gold Midas and 3 Silver Midas. South Africa was in second place with 2 Gold and 4 Silver; Germany received 2 Gold and 2 Silver, while the UK picked up 2 Gold Midas Awards. Gold Midas Awards also went to agencies and financial services in Austria, Germany, Singapore, India, Hong Kong, Canada, United Arab Emirates, Sweden, Norway and Israel.

Now in its fourth year, entries to the 2004 Midas Awards increased by ten percent over 2003, with entries received from 34 countries. Judging was held in England, Germany, Mexico, Spain and the United States. The Grand Awards judging was held in New York on July 27.

About The Midas Awards:
The Midas Awards is the only competition to recognize excellence in financial services communications on a global scale. The competition extends over regional, national and continental boundaries to provide a true worldview of advertising and corporate communications in the international financial community. Covering banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting companies, the competition focuses on five distinct areas: consumer and business-to-business communications; corporate communications; craft and technique; and best use of medium. Gold and Silver Midas trophies, and Finalist Certificates for the runners-up, are presented to the highest-scoring entries in each category. A Grand Midas is presented for the Best of Show. For more information, contact Anne White, Director of Marketing, email, phone 212-643-4800 or visit

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