The Midas Awards®
2016 Categories

Each year, Midas Awards executives consult with advisory board members and industry professionals to determine the most relevant topics in international financial communications, and appropriately reflect these within our categories. We rely heavily on support from the industry and thank all of those involved in the 2016 Midas Awards. Please feel free to contact us at info@midasawards.com if you have any suggestions for improvement.

The following categories are available in the 2016 competition for all mediums, including film, print, outdoor, digital, interactive, radio, and online radio:

    

PRODUCTS & SERVICESOpen or Close

PS01 - Accounting, Audit & Tax Services
PS02 - Banking: Online
PS03 - Banking: Traditional
PS04 - Brokerage
PS05 - Consulting Services
PS06 - Credit Card
PS07 - Customer Service
PS08 - Data Management
PS09 - E-Commerce Site
PS10 - Electronic Banking
PS11 - Employee Communications
PS12 - Financial Planning
PS13 - Financial Services
PS14 - Financial Services: Retirement
PS15 - Financial Software/Technology
PS16 - Insurance
PS17 - Investment Advisors
PS18 - Lending
PS19 - Mutual Funds
PS20 - Real Estate
    

CRAFTOpen or Close

CR01 - Acting/Presentation/Narration
CR02 - Animation
CR03 - Art Direction
CR04 - Cinematography
CR05 - Copywriting
CR06 - Design/Identity
CR07 - Direction
CR08 - Editing
CR09 - Humor
CR10 - Illustration
CR11 - Music: Original Content or Integration
CR12 - Navigation
CR13 - Photography
CR14 - Rich Media
CR15 - Sound Design/Effects
CR16 - Typography
    

USE OF MEDIUMOpen or Close

UM01 - Advertising: Magazine
UM02 - Advertising: Newspaper
UM03 - Advertising: Online
UM04 - Advertising: Radio
UM05 - Advertising: TV & Cinema
UM06 - Annual Reports
UM07 - Apps
UM08 - Augmented Reality
UM09 - Brochure
UM10 - Digital
UM11 - Direct Mail/Collateral
UM12 - Email
UM13 - Events
UM14 - Film
UM15 - Guerrilla/Alternative Media
UM16 - Location-Based Media
UM17 - Magazine
UM18 - Mobile/Cellular/Hand-Held Device
UM19 - Newspaper
UM20 - Non-Broadcast Video
UM21 - Outdoor/Transit/Out-of-Home
UM22 - Point-of-Purchase
UM23 - Print
UM24 - Social Media
UM25 - Tablet
UM26 - Website
    

USE OF DISCIPLINEOpen or Close

UD01 - B2B
UD02 - B2C
UD03 - Branding
UD04 - Corporate Image
UD05 - Customer Loyalty & Retention
UD06 - Design
UD07 - Direct Response
UD08 - Effectiveness
UD09 - Events
UD10 - In-House Creative Department
UD11 - Integrated (Mixed Media)
UD12 - Interactive
UD13 - Internal Communications
UD14 - Low-budget (<$100,000USD)
UD15 - New Product/Service launch
UD16 - Promotions
UD17 - Public Relations
UD18 - Public Service
UD19 - Recruiting
UD20 - Sponsorship


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