The Midas Awards®
2015 Categories

Each year, Midas Awards executives consult with advisory board members and industry professionals to determine the most relevant topics in international financial communications, and appropriately reflect these within our categories. We rely heavily on support from the industry and thank all of those involved in the 2015 Midas Awards. Please feel free to contact us at info@midasawards.com if you have any suggestions for improvement.

The following categories are available in the 2015 competition for all mediums, including film, print, outdoor, digital, interactive, radio, and online radio:

    

PRODUCTS & SERVICESOpen or Close

PS01 - Accounting, Audit & Tax Services
PS02 - Annual Reports
PS03 - Banking: Online
PS04 - Banking: Traditional
PS05 - Brokerage
PS06 - Consulting Services
PS07 - Credit Card
PS08 - Customer Service
PS09 - Data Management
PS10 - E-Commerce Site
PS11 - Electronic Banking
PS12 - Employee Communications
PS13 - Financial Planning
PS14 - Financial Services
PS15 - Financial Services: Retirement
PS16 - Financial Software/Technology
PS17 - Insurance
PS18 - Investment Advisors
PS19 - Lending
PS20 - Mutual Funds
PS21 - Real Estate
    

CRAFTOpen or Close

CR01 - Acting/Presentation/Narration
CR02 - Animation
CR03 - Art Direction
CR04 - Cinematography
CR05 - Copywriting
CR06 - Design/Identity
CR07 - Direction
CR08 - Editing
CR09 - Humor
CR10 - Illustration
CR11 - Music: Original Content or Integration
CR12 - Navigation
CR13 - Photography
CR14 - Rich Media
CR15 - Sound Design/Effects
CR16 - Typography
    

USE OF MEDIUMOpen or Close

UM01 - Advertising: Magazine
UM02 - Advertising: Newspaper
UM03 - Advertising: Online
UM04 - Advertising: Radio
UM05 - Advertising: TV & Cinema
UM06 - Apps
UM07 - Augmented Reality
UM08 - Brochure
UM09 - Digital
UM10 - Direct Mail/Collateral
UM11 - Email
UM12 - Events
UM13 - Film
UM14 - Guerrilla/Alternative Media
UM15 - Location-Based Media
UM16 - Magazine
UM17 - Mobile/Cellular/Hand-Held Device
UM18 - Newspaper
UM19 - Non-Broadcast Video
UM20 - Outdoor/Transit/Out-of-Home
UM21 - Point-of-Purchase
UM22 - Print
UM23 - Social Media
UM24 - Tablet
UM25 - Website
    

USE OF DISCIPLINEOpen or Close

UD01 - B2B
UD02 - B2C
UD03 - Branding
UD04 - Corporate Image
UD05 - Customer Loyalty & Retention
UD06 - Design
UD07 - Direct Response
UD08 - Effectiveness
UD09 - Events
UD10 - In-House Creative Department
UD11 - Integrated (Mixed Media)
UD12 - Interactive
UD13 - Internal Communications
UD14 - Low-budget (<$100,000USD)
UD15 - New Product/Service launch
UD16 - Promotions
UD17 - Public Relations
UD18 - Public Service
UD19 - Recruiting
UD20 - Sponsorship


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